Picture features James Clear Quote: “Motivation is overrated, environment often matters more.”

Two minutes on any social media platform will find you a thousand memes and articles on motivation. Most are hokey "you can do it" phrases and rarely will you find discussion on why various motivations matter.

Zuck's motivation for creating Facebook was banal - he wanted to get laid. The GOP's motivations are transparently transactional - more money, more power, more racism, more misogyny.  Netanyahu's and Trump's motivations are primal - they want to stay out of jail. As you can see, not all motivations are pure or noble. 

Motivation for writers matters too. And, like the above examples, not all writers' motivations are honorable or noble or even decent. The core premise is simple: the need to tell a story, a specific story, in a specific way. Without that, writers are not really writers. This need goes to motivation as well - greed, hunger for fame, revenge, and sometimes sheer pique and pettiness, are all motivations that readers can happily live without.